29 June 2014, Dhaka. BRAC signed an MoU with Mayalogy.com.bd, the first website dedicated to empowering women in the country. The project aims to create a virtual platform which will ensure access to information for women and girls to manage stress and crisis related to gender based violence and gender discrimination. Director of BRAC’s Gender Justice and Diversity programme, Sheepa hafiza and CEO of Mayalogy, Ivy Huq Russell signed the partnership agreement titled “BRAC-Mayalogy Partnership on Empowering Women and Girls in Bangladesh” at BRAC center today.

This joint collaborative project will exclusively focus on enhancing women’s access to information on sexual harassment, violence against women and girls, gender discrimination, and maternal, reproductive, adolescent health and sexual health rights in country.  By leveraging the power of the web, this BRAC-Mayalogy partnership has the potential to reach over 35 million internet users in Bangladesh, of which an estimated 30% are women/girls. Upon signing the agreement, Sheepa  Hafiza said, “this is a new beginning and we believe this platform will help women to connect  and help each other.”

BRAC has been a pioneer in mobilising people since 1972. ‘Focusing on women’ is one of the priorities of BRAC; therefore, women empowerment is placed at the heart of development journey of the organisation. In line with its (BRAC’s) vision and mission and values, BRAC works for establishing a gender responsive working environment and promotes ‘zero tolerance’ against sexual harassment. Find more at gender.brac.net

Mayalogy has been working for two years with a mission to empower women through innovation and access to information. They promote quality content, engaging community and breaking digital divide. Since the beginning of its journey, Mayalogy has been providing useful and effective information to women and girls regarding pregnancy, maternal health and adolescent health. Find more about mayalogy at www.maya.com.bd/en