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Last modified on Monday, 07 March 2011 18:00

BRAC celebrates International Women’s Day with Storytelling Platform Launch

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8 March 2011. On the occasion of the centenary of International Women’s Day on March 8th, BRAC – the largest non-profit in the developing world – joins the global celebration with the launch of Courage in the Heart, an online platform highlighting the stories of amazing women who experienced transformational change. BRAC will also participate in Join me at the Bridge, a collaboration of Women for Women International and Google to celebrate women’s achievements.

In honor of International Women’s Day, Google selected BRAC to be highlighted for its impactful work on behalf of women from a list of thousands of organizations. “I think Google picked BRAC because of our track record in touching the lives of some 138 million women and their families. By helping girls to get educated, we help them realize their dreams. When girls fly, the whole world soars.,” says Susan Davis, President & CEO of BRAC USA.

Courage in the Heart (http://www.brac.net/courageintheheart) – also slated to launch on March 8th – is an online storytelling platform that features the stories of women in rural Bangladesh who are changing the fabric of society by shifting the consensus about the role of women. Courage in the Heart creators Annie Escobar and Patricia Schneidewind traveled to Bangladesh in 2010 to profile the lives of women who have transformed their lives through BRAC’s pioneering programs.

On the launch, Escobar says:

“Courage in the Heart is meant to build solidarity in the fight for women’s empowerment. We hope to create ‘BRAC ambassadors’ by connecting people in the United States to BRAC’s work and further its effort to empower people in situations of poverty, illiteracy, disease and social injustice.”

This platform shares the accounts of women like Rupa, a young woman in Bangladesh, who after being widowed at fifteen changed her life by becoming a community advocate through BRAC’s Human Rights and Legal Services program. Rupa says of her transformation: "before, I was not aware of the legal system, but now I teach a lot of people about the law."
One additional story will be released each week for six weeks following the launch of Courage in the Heart.

To raise awareness of International Women’s Day, Google has launched a marketing campaign intended to drive awareness of women’s achievements by highlighting incredible women organizations that work in the field of economic security, education, empowerment, equality and leadership, health, and safety and the security of women. BRAC was selected to be highlighted from hundreds of organizations for its impactful work educating women.

About BRAC:

BRAC is a global development organization dedicated to alleviating poverty by empowering the poor to bring about change in their own lives. BRAC’s holistic approach aims to achieve large scale, positive changes through economic and social programs that enable women and men to realize their potential. BRAC was launched in Bangladesh in 1972 and today reaches more than 138 million people in Africa and Asia through its programs that address poverty by providing micro-loans, self-employment opportunities, health services, education and legal and human rights services.

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